Questions

_ How many characters is optimal for a line length? words per line? 40 to 50
_ Why is the baseline grid used in design? It gives a nice horizon line across the page and makes it clearer for the eye to look across your page.
_ What is a typographic river? The lines that the leading makes across your page
_ From the readings what does clothesline or flow line mean? Line across the top/bottom/ middle of the page that all the paragraphs hang on.
_ How can you incorporate white space into your designs? connect the text and title together or vice versa.
_ What is type color/texture mean? Using different bold, italic and size of text. Also the tracking, leading and weight of the text.
_ What is x-height, how does it effect type color? The height that the lowercase x meets. It makes it easier or harder to differenciate between capital letters and lower case which is what has to do with how you read the page.
_ What are some ways to indicate a new paragraph. Are there any rules? Dont indent a the first paragraph, the size f the indent matters it should be less than 1/2 inch. There should be no space between the paragraphs if indented.
_ What are some things to look out for when hyphenating text. There should be no two letters left behind, no words shorter than 5 letters should be hyphenated. dont hyphenate names or proper nouns.
_ What does CMYK and RGB mean? cmyk- cyan, magenta, yellow, and black rgb- red, green, blue
_ What does hanging punctuation mean? The quotes or other punctuation that stand outside the text box.
_ What is the difference between a foot mark and an apostrophe? foot mark- straight two lines apostrophe- curved two lines
_ What is the difference between an inch mark and a quote mark (smart quote)? Inch mark is straight while quote mark is curved
_ What is a hyphen, en dash and em dashes, what are the differences and when are they used. en dash- opt. shift, hypen-, em dash- opt. shift -
_ What are ligatures, why are they used, when are they not used, what are common ligatures. legability, using ffi, fi ffl, to be one letter. but they dont use when they are tracked out.